If you sell a small product, it will often be displayed in stores in a countertop display box. This location means that countless prospective customers may pass your display box in a given day or week, but unless your box stands out, these people may walk past without stopping. In an age at which your competitors are likely going to great lengths to make their display boxes appealing to passersby, you need to step your game up to make sure that yours catches peoples' eyes, too.
